Singapore Pools Embraces Digital Transformation to Maintain Competitive Edge
Singapore Pools is a popular betting company that offers online sports and lottery games. Its customers can place bets on soccer, basketball, motor racing and horse racing events. The website also suggests pre-match and live events with high odds. It is a secure and trusted betting platform that is accessible from any location with an internet connection. Its mobile application is compatible with iOS and Android devices. Its apps can be downloaded from the App Store or directly from the official website.
The company has been working to promote responsible gaming and educate customers on playing within their means. This includes educating customers on the risks of problem gambling and how to seek help. It has used its nationwide digital signage network to spread the message. In addition, it has deployed PADS4 to display event messages and lottery and betting updates. The system uses XML data connections to import event information from the lottery and betting systems. This allows the company to display real-time lottery and betting results and improve customer service.
In recent years, Singapore Pools has expanded its operations to include sports and online betting. This has helped to reduce its dependency on illegal gambling operators and strengthen its commitment to being a world-class responsible gaming operator. However, it has become increasingly challenging to keep up with the fast-changing market trends while upholding strict compliance standards.
To address these challenges, Singapore Pools migrated its IT infrastructure to Oracle Cloud Infrastructure (OCI) for better visibility and automated troubleshooting. Using OCI, Singapore Pools can now detect and resolve issues in minutes, instead of hours.
Its digital transformation strategy has also helped it maintain a competitive edge in the rapidly changing market. For example, it has introduced a new eBetslip app for iOS and Android users that can be used to place bets in real time. It also offers a variety of payment methods, including mobile wallets. This has helped to boost its mobile user base significantly.
The company also aims to keep its employees engaged by providing a range of benefits such as training opportunities and employee welfare programmes. It also supports the community through its purposeful training initiatives for social service organisations and charities, in line with its core values of uplifting people’s lives. This has led to Singapore Pools being awarded the Singapore HR Award for Employee Engagement, Digital Transformation, and Learning & Development in 2020.
This year, the company will continue to invest in technology and talent to remain at the forefront of the industry. Its IT and engineering teams are leveraging cloud-native tools to enable faster innovation, improve service quality and drive operational efficiency. The team is also preparing for the next phase of its digital transformation, which will involve moving to microservices and a multicloud environment. This will allow the business to be more agile and responsive, while reducing its operating costs. It will also enable it to scale and provide a seamless experience across different platforms.