SGP Pools – How Singapore Pools Leveraged Technology to Meet Its Goals
sgp pools is an exciting form of betting available in most states where sports gambling is legal. It combines multiple single bets into one ticket and promises high returns if successful. It is also free to use and is easy to navigate. However, there are some important considerations to take into account before placing your first sgp pool bet. This article will explore these factors to help you make the right decision.
Established in 1968, Singapore Pools has become a household name synonymous with excitement and opportunies. Throughout the years, it has grown to be one of the nation’s leading gaming operators. In addition to securing the future of the industry, it is committed to ensuring that its operations are compliant with governing regulations and responsible gaming. In its quest to be a world-class responsible gaming operator, it is constantly seeking innovative ways to improve and enhance its customer experience.
Since its inception, Singapore Pools has diversified its offerings to cater to the needs of the ever-growing gaming community. Its flagship lottery games Toto and 4D have earned immense popularity among Singaporeans with its simplicity and the opportunity to win large cash prizes. In addition, the company’s focus on social contributions has been lauded by the public. In recent years, it has channeled more than $2 billion to the Government in the form of taxes and dues and provided funding to ToteBoard for the benefit of charitabe causes.
As the COVID-19 pandemic fast-tracked digitalisation, Singapore Pools seized the opportunity to transform its business and better meet its customers’ evolving expectations. Its Chief Technology Officer Yeo Teck Guan shared his insights on how the state-owned gambling organisation is leveraging technology to meet its goals of providing safe and trusted betting, curbing revenue loss to illegal gambling operators and reinvesting proceeds into community development projects and charities.
Yeo and his team were tasked to revamp the customer touchpoints, which were largely counter-service and in-person when he arrived at the company. They quickly launched digital channels and a mobile platform for TOTO and 4D, creating a secure and regulated space for online participation. Similarly, Keluaran SGP became readily available not only through official channels but also via licensed third-party websites, catering to a wider audience across Southeast Asia.
Yeo’s team has also migrated its on-premises applications monitoring system to Oracle Cloud Infrastructure (OCI) to improve its business processes and provide a safer and more stable betting experience for Singapore Pools’ online customers. The platform’s observability and management capabilities provide improved visibility and actionable insights, enabling the betting company to resolve issues within minutes, compared to hours previously. This is made possible through automatic alerts, allowing the team to monitor and manage multiple applications in a secure, highly available and high-performance environment, which reduces troubleshooting time by half. The resulting operational agility has allowed Singapore Pools to increase its customer base and boost revenues while reducing risk exposure. Moreover, the platform has helped the company to minimise outages and maintain stability during periods of peak demand.